OFFSPRING.
Community infused e-Commerce.

OFFSPRING is a UK sneaker boutique established as the leading sneaker market player. Since 1996 and the first store in London's Neal Street, OFSSPRING has grown to become the key facilitator of sneaker know-how in the UK fashion sportswear. In 2019 they decided to upgrade their digital platforms and further include their community onto their sites and apps.

I was part of the digital design team commissioned to design new full-featured commerce pages as well as adding a series of functionalities designed to tie people, opinions and sneaker wear closer together. The solution roadmap included a fresh take on the site hierarchy, navigation principles, feature descriptions and key commerce pages.

In addition we designed conceptual framework for the OFFSPRING digital user experience , mapping out user journeys, resulting in a catalogue of community-centred digital concepts that would further enable sneaker heads to tap into a shared digital space.

After a series of workshops and collaborative design sessions we produced a full user experience strategy, a feature catalogue, digital design and creative front-end code.

A few months on we added a concept for an engaging content hub, including a series of different types of publications inviting community members to share knowledge in extension to commercial products.

Links

OFFSPRING
MOON international, identity design
Jacob Lindblad, digital design
Nicholas Myhring, creative code