VELUX.
IoT product launch campaign.
In 2018 VELUX launched a new and innovative product and entered the Smart-Home market. The product is an extension to their existing electrical windows, a motorised device that opens windows automatically, based on a build-in sensor monitoring your indoor climate. It’s an innovative solution to the unhealthy indoor co2-levels and humidity problems, that many of us face daily (unknowingly).
The campaign launch had several tracks. One entailed getting masses of scientific studies and knowledge about the unhealthy effects of poor indoor climate out to the public. Why invest in the product, if you are unaware about the negative effects it tries to solve?
Other tracks involved pocket-size digital solutions to cater for installers and VELUX partners.
I was part of sprints and conceptual design for the campaign launch, creating wireframes and navigational sketches and prototypes for landingpages and educational tools and services, designed for easy adaptation by professional partners. I was part of the creative team at Great Works and &Co.
