Erhvervsstyrelsen.
A digital business promotion platform.

In the fall of 2018 Erhvervsstyrelsen (The Danish Business Authority) decided to offer a new and contemporary digital platform with information, guidelines and tools for the danish business community. I was part of the large team dedicated to define and design this platform that was launched in June 2019 as virksomhedsguiden.dk.

We designed a series of wizard-like tools with the purpose of helping people starting a business, provided a large-scale categorised information library, a toolbox with templates and guides and an overview of all the local support workshops available.

I was lead UX throughout the process heading a series of initiatives;

• mapping the internal eco-system of the platform and all its content- and tool entities

• defining page types in accordance to Erhversstyrelsens design system

• facilitating the process of defining the information architecture and navigation principles

• designing user tests and creating prototypes